Renowned for her experimental and often surreal beauty looks, Alex’s work continues to chart the correlation between art, science, nature and the magical.
Her editorial work has featured in a variety of publications including Vogue, Stylist, Numero, W, Another Magazine, Dazed & Confused and i-D. Celebrity clients have included Lady Gaga, Kate Moss, Frank Ocean, Sienna Miller and Courtney Love.
Working as make-up director for international fashion shows, Box has created some of the iconic looks seen in the catwalk collections by Gareth Pugh, Karl Lagerfeld, Alexander McQueen, Vivienne Westwood and Chanel.
As Creative Director of the Illamasqua, she was instrumental in shaping the brand’s product development, imagery and creative vision from the conception of the brand, until her departure in September 2015.
One outstanding facet of Alex’s career is her relentless drive for progress, seen in both her cosmetic artistry, but also through her embrace of cutting-edge innovations, enabling her to seamlessly blend the borders between fashion, art and technology.
A notable example of her work as a truly unique multi-platform artist is through her development of an application, Splashbox, that utilizes Microsoft’s motion sensing technology to allow users to virtually ‘paint’ 3d renderings of models, to inspire artistic pursuits in others.
Alex has most recently been announced as Beauty Editor for Berlin’s cult fashion & art magazine, ‘King Kong Magazine’.
Alex Box Masterclass
Known for her artistry and stunning creativity, her work has been the scene of extraordinary experimentation within the fashion industry for many years. This is a unique opportunity to immerse yourself in her world and learn more about her beautiful creativity.
Course Description: Inspiration workshop within makeup:
During the performance, Alex takes a model through each stage of makeup texture and form. Each layer is set to music, enhancing the application. From the ethereal washes, to gestural colours, each layer builds and melts, to take on character spontaneously. No one performance is the same and no one look is pre-meditated.